I hold a Bachelor’s degree in Industrial Design – Digital Design from PUCPR (2014), where I gained knowledge in design methodologies, digital illustration, ux and etc. I later pursued a UX Design Bootcamp at Aldeia (2022), followed by a Postgraduate Degree in User Experience at Anhembi Morumbi, where I studied agile methodologies, stakeholder research, and human-centered data science. Additionally, I completed a Figma course focused on high-fidelity prototyping.
Work
Good Food - Concept App
Focused on people’s issues with food restrictions that feel excluded by the society.
Vegans, vegetarians, celiacs, lactose-intolerants, and many others with food allergies, intolerances, or even just a healthy diet, they report not feeling included in restaurants and markets delivery apps.
The Challenge
The challenge was to deeply understand the pain points of the community with food intolerances and to develop methods that could effectively assist in their daily habits.
Desk Research
30% of Brazilians are affected by food allergies. It corresponds about 63 millions of brazilians that suffers with their food. São Paulo City Hall
Research reveals the growth of food delivery apps during pandemic. Brazil Agency
“The tendency is growing the use of delivery apps, but, are they looking to everyone?”
Key Features
Personalized User Profile
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Set dietary restrictions (allergies, intolerances, preferences).
Safe Product Recommendations
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Suggest alternatives based on user preferences.
Ingredient Database
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Detailed ingredient information and compatibility.
Store Locator
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Find nearby shops offering safe products.
Make your own kit
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Prepare yourself all the necessary meals.
UX Research
Initially, a filtered research was made to select the people who have some type of restrictive diet, intolerance, allergies or just guided by healthy eating habits.
Then a interview was applied to better understand what these people went through with this problem in their daily lives.
Click here to acess the interview questions. (in portuguese)
Click here to acess the users answear board. (in portuguese)
Empathy Map
Do: They carefully read labels to ensure the food is safe and often risk reactions, relying on pills to manage symptoms. Some have adapted to the condition and limited options but still feel excluded.
Think: They wish for greater inclusion in social events and hope dietary restrictions become widely understood, with equal options available for everyone in establishments, so they no longer have to feel left out.
Say: “I’m totally excluded. Society is not prepared for allergy sufferers. We don’t have many food options in fast food, everything is very expensive. Like lactose-free milk it’s almost R$ 9.00. A vegetable milk is almost R$20.00. A very expensive Zatar flour.” “I don’t feel included, I think the price of lactose-free products is very different from what is considered normal. I have to buy a long one for R$58.00 (which you have to take 1 each time you eat) in order to have a simple meal next to the people I like or to satisfy myself.”
CDS Matrix
Affinity Diagram
Insights
Insight grup 1:
Locator of restaurants/markets that work with restrictive foods, to go/pick up/receive.
*(So you don’t feel left out when choosing a place to have dinner with the family or simply being able to order delivery when you feel the need and knowing that he will find the options you want.)
Insight grup 2:
Food price comparator from places like restaurants/markets, for better choices.
*(Showing the user that he has more freedom of choice between products and can opt for the best prices, generating savings.)
Insight grup 3:
Recipe tips adapted for restrictive diets, being able to receive a box with specific products and a guide teaching step by step the recipe they bought, homemade food style, thus, increasing his options.
*(Giving they freedom when preparing meals that are not included in your restrictions, but with foods that are allowed to be consumed. Increasing the range of options.)
Click here in this link so you can see the Affinity Diagram and Insights generated based on user research.The diagram was developed after a series of interviews with people who responded to the interview affirming to have dietary restrictions.
Wireframe - On paper
Wireframe - Figma
Priscila - Visual Identity
The visual identity project for Priscila Penedo is a project for a dentist who works with facial harmonization. It was developed from the concept to the application of printed and digital materials for distribution.
Crypto - UI Study
Fictional project developed for improving the Figma software in UI creation.
Concept developed for an NFT buying and selling app called Crypto.
